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Agency Network: 
Published/Aired: 
April 2010
New Zealand Fire Service:  Feet

Description

Advertising Agency: M&C Saatchi, Wellington, New Zealand

Print advertisement created by M&C Saatchi, New Zealand for New Zealand Fire Service, within the category: Professional Services.

Caption

When you're asleep you'll never notice the deadly poisonous smoke that silently suffocates you. Unless you have a working photoelectric smoke alarm.

Executive Creative Director: Dave King
Art Director: James Bowman
Copywriters: Dave King, Steve McCabe, Nicci Doak
Photographer: Stephen Langdon
Retoucher: Denny Monk
Account Services: Christina Mossaidis, Nick Baylis
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Highest Rated

Adaddicted's picture

but not this!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

imagineit's picture

seen this many times before. Freaky foot!

imagineit
Activity Score 550
Tommy G.'s picture

The graphics show nothing, I had to read to understand.
Some burnt fingertoes would be creepier BUT easier to understand

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Adaddicted's picture

but not this!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

robbierae's picture

well, i thought it was great

robbierae
Activity Score 84
Adrian Butler's picture

Great work guys. This is a GREAT Ad.
However, please check out the other ad for the New Zealand Fire Service, with the little girl asleep in bed - there is a SERIOUS PROBLEM with mixed messages.
Google: 'new_zealand_fire_service_girl'

Adrian Butler
Activity Score 5
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