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Published/Aired: 
March 2010

Description

Advertising Agency: DDB New Zealand

Print advertisement created by DDB, New Zealand for New Zealand Beer Festival, within the category: Recreation, Leisure.

Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Head of Art: Mike Davison
Creatives: Damian Galvin, Jon Austin, Rich Robson
Retoucher: Gordon Moir
Photographer: Fraser Clements
Group Account Director: Paul Wilson
Account Executive: Mike Richardson
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mikeelrapido's picture

:)) Nice idea and stylish visual..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Szychowski's picture

Sorry, but fat guy licking barrel doesn't make me falling in love again. This idea could be a little bit more sophisticated. To be honest - this one is just gros.

Szychowski
Activity Score 89
Art Director at Warsaw, Poland |

http://www.szychowski.info

npravn's picture

Idea: Nope. Art work: Yes!

npravn
Activity Score 159
Creative Director at Integral A/S
Prime83's picture

In this campaign the graphics outperform the idea by far. People do not look in love, they all seem to be hallucinating.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
nimshady's picture

Art direction is really fun.

nimshady
Activity Score 57
Marlus Lau's picture

Terrible picture, but it's funny.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
BlackCoffee's picture

Kiwi's and their beer. Love. It.

BlackCoffee
Activity Score 37
Creative Director at McCann Erickson, NY
silvi's picture

I don´t think this is funny

silvi
Activity Score 4172
Copywriter
satrianee's picture

Me like...It's a beer festival dudes; who needs idea, love or whatever... man will enjoy beer and it fill feel pure love.

satrianee
Activity Score 3748
Kiy's picture

I want to work in New Zeland.... They know what's fun :)

Kiy
Activity Score 28
Roger Keynes's picture

Love the 'Ghost' touch, broo.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

evaluator's picture

in just like the typography, thats all

evaluator
Activity Score 12
Phil Lestino's picture

Just shows how disgusting drunks are........

Phil Lestino
Activity Score 1684
hadrianapolis's picture

Thats why i hate these types of beer ads - tvcs. Stupid impolite men and their stupid stories.

hadrianapolis
Activity Score 733
xcreativity's picture

art work amazing, but idea?.. please

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Caprisel's picture

No. the art work is good but i don't think they achieving "humour"

Caprisel
Activity Score 63
Graphic Designer at NEMISA, Caxton magazines
patUDAY's picture

No Idea. No Problems. Good opportunity. Lots of Beers. Cheers! Hic.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

perromalo's picture

It took me a while to undestand the relationship with the movie "ghost", but htere was something on the visual tha grabbed my attention. Some beer drinkers will just love the ad. I am positive.

perromalo
Activity Score 429
Creative Director at Mateo&co
Sven Gali's picture

I just noticed thats a potter wheel and clay mug he's making like from GHOST--Bravo a new low...

Sven Gali
Activity Score 845
Photographer
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