You Shop, Market Rises

Campaign
Agency Network: 
Published/Aired: 
August 2012
New York Lottery:  You Shop, Market Rises

Description

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Assistant Designer:Niral Parekh

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Caption

You shop, the market rises.
Yeah, that kind of rich.
New York Lottery's POWERBALL

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
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Highest Rated

Siddarth Basavaraj's picture

nice campaign

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Siddarth Basavaraj's picture

nice campaign

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

ishark's picture

Along with the previous 3, really nice campaign

ishark
Activity Score 55
Copywriter
iwannatalktosamson's picture

Good stuff. Nice lines meet cool type.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Fernando Fernandes's picture

Genial! eu gosto muitk de dinheiro rs!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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