Agency Network: 
Published/Aired: 
April 2013
New York Lottery:  No-Yes

Description

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Producers: Jane Piampiano, Christie Dwyer, Julie Evcimen
Associate Creative Director: Carlos Wigle
Retoucher: Fan Han
Designers: Juan Carlos Pagan, Brian Gartside
Illustrator: Matt Dartford
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printlover's picture

old

printlover
Activity Score 587
luigi_cirelli's picture

ideal ad, exactly for those with false hopes and supporting lost causes that need just a simple message to justify themselves back on clinging onto a positive outcome from a lottery ticket.
simplicity sells tickets; the granite NO turns into a YES - you know it's tough to win but it's not impossible - I tell you, it's evil

luigi_cirelli
Activity Score 11
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