Mom's Favorite, 1

Agency Network: 
April 2013
New York Lottery:  Mom's Favorite, 1


Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Copywriter: Joao Unzer
Art Director: Rodrigo de Castro
Group Creative Director: Rich Sharp
Associate Creative Director: Carlos Wigle
Executive Producer: Walter Brindak
Photographer: Matt Hoyle
Retoucher: John Cason, Terry Sanders
Designer: Juan Carlos Pagan
Designer: Brian Gartside
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Meredith Singh's picture

The art direction seems a bit random and kooky for its own sake

Meredith Singh
Activity Score 407
Art Director
andylefty's picture

I like it for the art direction.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
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