Million Bucks

Campaign
Agency Network: 
Published/Aired: 
January 2012
New York Lottery:  Million Bucks

Description

Retouching: John Cason / theimageclinic.com

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Colin Lapin
Art Director: Tony Bartolucci
Designer: Juan Carlos Pagan
Account Director: Leo Mamorsky
Photographer: Brad Harris
Producer: Christie Dwyer
Art Buyer: Jane Piampiano
Project Manager: Julie Evcimen
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Hadrons's picture

This one has a cute copy.

That reminds me ...

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

Joyful typography and illustration. High road for the Lottery.

Gaslight lives!

Billoughsby
Activity Score 5154
Art Director |

That's it.

vote4pedro's picture

The headlines aren't quite interesting enough to be headline driven ads. Also, this one is missing a comma after "win." If your visual is a headline, you should probably have proper punctuation.

vote4pedro
Activity Score 4599
Copywriter
Roger Keynes's picture

Um... are DDB focus testing concepts?

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

ouch. lol.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Spanky's picture

The lines are bad. And the art direction looks unfinished. This is closer to what you would give an illustrator to work from than it is a finished ad.

Spanky
Activity Score 4895
Other
Nike Diesel's picture

Totally agree with you on this one.

Nike Diesel
Activity Score 13708
Art Director
MicheleVirgilio's picture

nice one

MicheleVirgilio
Activity Score 2617
kleenex's picture

I like the copy and art direction.

kleenex
Activity Score 58777
Web Designer/Developer
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