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Fireplace

Campaign
Agency Network: 
Published/Aired: 
June 2014
Like
124
Views
20125
New York Lottery:  Fireplace

Description

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Caption

What will you think about when you don't have to think about money?

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Art: Juan Carlos Pagan
Group Creative Directors: Mike Sullivan, Rich Sharp
Associate Creative Directors: Carlos Wigle, Aron Fried
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe Disalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Han
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Highest Rated

VeronicaFranco's picture

No, because the quotation marks are quoting "tuna fish" and "chicken bird" as terms, not the whole thing as a dialogue.
I love this by the way :)

VeronicaFranco
Activity Score 789
Copywriter
baliais's picture

Haha love this campaign

baliais
Activity Score 2618
Graphic Designer
damnson's picture

Yep, this is great.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

fangoleon's picture

Great insight.

fangoleon
Activity Score 8598
Creative Director at Ganem Group
Anthony Mejean's picture

Shouldn't the comma and question mark be inside the quotation marks?

Anthony Mejean
VeronicaFranco's picture

No, because the quotation marks are quoting "tuna fish" and "chicken bird" as terms, not the whole thing as a dialogue.
I love this by the way :)

VeronicaFranco
Activity Score 789
Copywriter
kleenex's picture

Winner on art.

kleenex
Activity Score 58797
Web Designer/Developer
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