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Agency Network: 
Published/Aired: 
June 2014
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New York Lottery:  Car

Description

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Caption

What will you think about when you don't have to think about money?

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Art: Juan Carlos Pagan
Group Creative Directors: Mike Sullivan, Rich Sharp
Associate Creative Directors: Carlos Wigle, Aron Fried
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe Disalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Han
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Highest Rated

Anthony Mejean's picture

I love these, but think it would make more sense if his activity were reading in a hammock or something where he might actually see the word instead of randomly picturing its shape while driving.

Anthony Mejean
Anthony Mejean's picture

I love these, but think it would make more sense if his activity were reading in a hammock or something where he might actually see the word instead of randomly picturing its shape while driving.

Anthony Mejean
VeronicaFranco's picture

No, it wouldnt; would mess with the concept. I think its perfect as it is

VeronicaFranco
Activity Score 789
Copywriter
dave sookhur's picture

great stuff, seems that the agency had a lot of fun doing these...

dave sookhur
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