Agency Network: 
Published/Aired: 
August 2012
New York Lottery:  Butler

Description

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Assistant Designer:Niral Parekh

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Caption

Your butler has a butler.
Yeah, that kind of rich.
New York Lottery's POWERBALL

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
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Highest Rated

Huub's picture

I really like "Yeah, that kind of rich." and the typography.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
Huub's picture

I really like "Yeah, that kind of rich." and the typography.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
George Souza's picture

Looks good, sounds good. Hope it will come true.

George Souza
Activity Score 116
Eugens's picture

http://adsoftheworld.com/media/print/football_academy_bratislava_masse...

It's kind of a first thought, I guess. I think the BA Academy one is better, but then again I'm definitely biased

Eugens
Activity Score 2622
Copywriter
shahidali's picture

Very clever copy. Straight to the TG. Wonder why they used this font and typography. A simple bold font with this copy would have distracted a little less.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Fernando Fernandes's picture

Genial! eu gosto muitk de dinheiro rs!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
MindDrift's picture

Doesn't strike me as original. But I like the font, and the tagline.

MindDrift
Activity Score 1164
Art Director
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