Agency Network: 
August 2012
New York Lottery:  Banks


DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Assistant Designer:Niral Parekh

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.


Banks ask you for a bailout.
Yeah, that kind of rich.
New York Lottery's POWERBALL

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
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ishark's picture

brilliant for the current times

Activity Score 55
Fernando Fernandes's picture

Genial! eu gosto muitk de dinheiro rs!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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