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Published/Aired: 
August 2008
New York Fries:  Fake
New York Fries Print Ad -  Fake

Description

Print advertisement created by Zig, Canada for New York Fries, within the category: Food.

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Allan Mah
Writer: Jason Buback
Planner: Subtej Nijjar
Project Manager: Erin Wilbur
Team Leader: Leslie Hunter
Photography: Michael Graf
Retoucher: Jeremy Thompson
Studio Assistance: Julie Riley
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Highest Rated

Guest's picture

@ above

Yes. definitely a win, graced with aftermarket 34G bolt ons. I thought it was Puma Swede with her 32Fs.
Wether you like handfuls or not, ad's clear as glass. Nice, but not for the prudish.

Guest
Crisp One's picture

sooo bad dude......

nice boobs though!

Crisp One
Activity Score 2005
Other at New York
Prof's picture

Isn't that some porn chick?

Prof
Activity Score 1449
Copywriter |

Quite really.

desailly's picture

Isn't it more likely to be some Photoshop?

desailly
Activity Score 470
Copywriter
fifilo's picture

Funny

fifilo
Activity Score 74
Art director
ZZbottom's picture

can't understand the used font's proper. it's any kinda interesting? or it should've needed any work more?

ZZbottom
Activity Score 111

zzbottom

Wordnerd's picture

it an ok campaign. Not wow but working. and i think it's very clever to have a campaign, where you can show fake boobs and stuff and say "we're natural" at the same time.

and i like the line

Wordnerd
Activity Score 6692
Copywriter
SandMan69's picture

The woman is pretty hot and distracts from the message.

If she looked almost freakish with her big boobs then you'd get the message more.

Over made up with a fake grin and super high heels and an super frilly dress.

Then you'll sell something.

Probably not the fries though.

Hola!

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

She does look Freakish you idiot. Or does Porn Star boobs look NORMAL to YOU!!!

Guest
zeeshangul's picture

Silicon Boobs Vs. Real Fries...i get the idea but what are real fries? Fries are fries and nothing complicated about it! People even think McDonald's serves potato fries where as they are not! So this question of real or fake fries is to early to be raised!

zeeshangul
Activity Score 42
C&C Advertising |

World ends where you think it does

Wordnerd's picture

just read the copy ;)

Wordnerd
Activity Score 6692
Copywriter
corporal_hicks's picture

Hurrah for fake!

corporal_hicks
Activity Score 365
Art Director
David Hasselblad's picture

Looks like the kind of idea you half jokingly blurt out before moving on to the real work.

Weak art direction.

David Hasselblad
Activity Score 120
Amsterdam
JGCreative's picture

Sorry. But I don't like it as much as the other stuff zig has been doing. I like the idea but the execution needs some more work.
nice try.

JGCreative
Activity Score 58
Art Director at Creative Intelligence
scarfinati's picture

funny thing is thats puma swede she is a famous pornstar for having huge great breasts that are REAL

scarfinati
Activity Score 843
Art Director
silenciorn's picture

Natural fries... the damage to my arteries is the same even if they were fake fries... Are there fake fries?
Fake boobs... mhh... no, they wouldn't hurt me in any way.
Ok, I got the message: "have a good time eating the natural fries while you stare at fake boobs".

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

Zeus's picture

Nice Bimbo!!!

Zeus
Activity Score 906
somewhere
hcook5150's picture

The fries look good.

www.hkstudiosinc.com

hcook5150
Activity Score 229
Other at http://www.hkstudiosinc.com
sneakyhands's picture

yes, this ad is not for the ladies of the sir mixalot persuasion (silicone parts are made for toys), but i bet it will sell some fries. i do have a problem with the copy. the headline is good, but lose the punctuation. the body copy is boring. the tag reads well but there must be a better way to slow you down between words.

sneakyhands
Activity Score 1857
Copywriter
Crisp One's picture

the rev. sir mixalot now buddy

Crisp One
Activity Score 2005
Other at New York
Goblin's picture

nice headline!
bodytext is not needed at all.
sex sells, truth even more!

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Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

jszczepaniak's picture

The real problem with this ad is that it attempts to make some "high-minded" point about its product but capitalizes on the audience's baser instincts to garner attention to the add. Basically, they act like they have some principles and then use a sleazy, cheap trick to advertise it.

jszczepaniak
Activity Score 30
Guest commenter's picture

booooooooo

Guest commenter
Guest's picture

Disappointed to see that the others aren't up here yet.... These ads are all over the metro lines in Toronto. There was one with mexican wrestlers and another with an old woman wearing leopard skin. Pretty good i thought !!!

Guest
Guest's picture

Its Marie-Claude Bourbonnais

Guest
Guest's picture

@ above

Yes. definitely a win, graced with aftermarket 34G bolt ons. I thought it was Puma Swede with her 32Fs.
Wether you like handfuls or not, ad's clear as glass. Nice, but not for the prudish.

Guest
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