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Whale

Campaign
Agency Network: 
Published/Aired: 
March 2009
New Look:  Whale

Description

Print advertisement created by Fields, Brazil for New Look, within the category: Recreation, Leisure.

Caption

Have you gained weight?
Life looks more beautiful when you are relaxed.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto), Anderson Lisboa
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Guest's picture

The style tipographic is dirente and very creative. Complemented well
the idea. Beautiful!

Guest
john.lighttern's picture

Gourgeously executed. Wonderful art direction. Couldn`t-be-better copy.

I`m jealous =)

john.lighttern
Activity Score 216
Chiat
anotheropinion's picture

Nice art direction

anotheropinion
Activity Score 132
Advertising
Lüerzers's picture

This one works better to me.

I think the translation should be: “Are you fatter?“

Beautiful.

----

Lüerzers
Activity Score 108
Archive Magazine |

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Lecter Lecaros's picture

nice ads

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

ticoticonofuba's picture

Nice art direction.

ticoticonofuba
Activity Score 14
Miami Ad School
Melike's picture

Me like the font! Me know Yulia Brodskaya's work.

http://www.likecool.com/Gear/Pic/Paper%20Art%20Illustrations%20By%20Yu...

Me read LikeCool too.

Melike
Activity Score 14
Ad |

Me inglish too bad.

john.lighttern's picture

Yes... they couldn`t find a better illustrator for this! claps for the art director!

john.lighttern
Activity Score 216
Chiat
Guest's picture

Congrats...

Excellent work...

Guest
Guest's picture

"Have you put some weight?" is the correct translation.

Guest
Guest's picture

"have you put some weight on?" is better.

Guest
louie_wang's picture

nice work!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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