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Pregnant

Campaign
Agency Network: 
Published/Aired: 
March 2009
New Look:  Pregnant

Description

Print advertisement created by Fields, Brazil for New Look, within the category: Recreation, Leisure.

Caption

The pill failed.
Life looks more beautiful when you are relaxed.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto), Anderson Lisboa
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Highest Rated

Guest's picture

just perfect! hats off...

Guest
Guest's picture

the line is incorrect...just the first one is right.
the other lines are: "mom i crashed your car" and "my pill failed" (this one above)

anyway...beautiful tipology work, but nothing new on the idea

Guest
Guest's picture

that's right. the translation it's wrong.

Guest
Guest's picture

vocês é que não sabem inglês...

Guest
Guest's picture

The style tipographic is dirente and very creative. Complemented well
the idea. Beautiful!

Guest
Lüerzers's picture

This is totally CANNES.

Bright concept, perfect execution, fresh idea, and persuasive. That`s the kindda ad that generates results for the client.

Well done guys.

Lüerzers
Activity Score 108
Archive Magazine |

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Guest's picture

just perfect! hats off...

Guest
StarlaY's picture

Kind'a reminded me the freedent gum ads saying "everything sounds good with a nice smile."

http://media.photobucket.com/image/freedent%20print%20ad/beanballinc/d...
http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

cmon dude...
its not even CLOSE!

Guest
StarlaY's picture

to me it's the very same analogy dude. How can't u notice the resemblance I wonder?

"Life looks more beautiful when you are relaxed."
"everything sounds better with a nice smile."
with bad news/swears written with a beautiful typo...

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

mmackinven's picture

They used a specific illustrator for this, pretty lazy stuff...

Kudos to the illustrator though, Yulia's work is amazing!

http://www.artyulia.com/index.php/Illustration/PAPERgraphic

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

john.lighttern's picture

What did you expected? The art director learn art paperwork to do this?

Fck off...

john.lighttern
Activity Score 216
Chiat
mmackinven's picture

nice english...

What I meant was the AD didn't have to do much, just let the illustrator do all the work, happens a lot these days.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

and so what? The AD is not only responsible for the execution, but the idea too. If he had the idea, found the illustrator, organized it in a good looking way, what else is he supposed to do?

Guest
doubleoseven's picture

Beautiful looking campaign but it's low on concept. Still nice posters.

doubleoseven
Activity Score 106
Guest's picture

She is on the credits... take a look.. =(

Guest
Guest's picture

merda heim!

Guest
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