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Agency Network: 
Published/Aired: 
May 2014
New King:  Water
New King Print Ad -  Water

Description

Print advertisement created by Cosmiccreative, Turkey for New King, within the category: Food.

Advertising Agency: Cosmic Creative, Ankara, Turkey
Creative Director: Erol Yilmaz
Art Director: Bilal Ugurlu
Copywriter: Ozan Kocamaz
Account Director: Filiz Basar
Customer Relations: Ugur Nasraddinler
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Highest Rated

kleenex's picture

Confusing...

kleenex
Activity Score 58793
Web Designer/Developer
mcd's picture

If you showed us an icy bottle, it would be better. Hot's opposite is cold, not a lot water.

mcd
Activity Score 6
Copywriter
syl's picture

i think this hot means it sells well coz it has that water for free.

syl
swadhasingh's picture

It clearly shows that this sauce is so hot that you'll need a lot of water to cool off your tongue. The ad is good but lack of copy is confusing people.

swadhasingh
kleenex's picture

Confusing...

kleenex
Activity Score 58793
Web Designer/Developer
NY Belfry's picture

It's not bad, but I'm not sure on the idea where the product is overshadowed so much by the water container that you can't even make out the label. It's classical exaggeration, I don't know, maybe it will work.

NY Belfry
Activity Score 1045
Other at City College of Technology
kimbaze's picture

clear and simple.

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

bo.fady's picture

agree

bo.fady
Activity Score 89
General Manager
UNTTLD_'s picture

Idea is good, execution not strong enough

UNTTLD_
Activity Score 101
Art Director at Langland
thedesignaddict's picture

What's not to get? Simple and clear.

thedesignaddict
Activity Score 5403
Art Director at Freelance
7welve's picture

Overshadow?
of course thats the point. the giant water pulls you in, pepper strikes your line of thought.
Copy sinks it.

I like.

7welve
Activity Score 15
Art Director at Noah's Ark Lagos
Zarathustra's picture

Good concept, decent art but as some people have said, could do with some copy. "Be prepared" perhaps, or something along those lines

Zarathustra
Activity Score 80

Thus spoke

MindDrift's picture

This would be funny as an ambient ad.

MindDrift
Activity Score 1166
Graphic Designer
Dzsoi's picture

I agree with MindDrift, this idea calls for an ambient, not a printed ad.

Dzsoi
Activity Score 8611
Copywriter
auspicious's picture

great idea but bad art!

auspicious
Activity Score 18
berkyildiz's picture

Not bad, but promotional items should be on the right side of product and shouldn't be bigger than product. In this way sauce seems promotion.

berkyildiz
Activity Score 519
Copywriter
styayla's picture

here comes a new merchandiser! don't look the marketing dictionary

styayla
Activity Score 593
Creative Director
berkyildiz's picture

perception is important. I think it's a minor mistake and that's my advice.

berkyildiz
Activity Score 519
Copywriter
VeronicaFranco's picture

What?! You people... its pretty clear:
What do you do when you eat a very spicy sauce? DRINK A LOT OF WATER!
Not confusing!
It isnt good though...

VeronicaFranco
Activity Score 789
Copywriter
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