Description
Print advertisement created by Cosmiccreative, Turkey for New King, within the category: Food.
Creative Director: Erol Yilmaz
Art Director: Bilal Ugurlu
Copywriter: Ozan Kocamaz
Account Director: Filiz Basar
Customer Relations: Ugur Nasraddinler
If you showed us an icy bottle, it would be better. Hot's opposite is cold, not a lot water.
i think this hot means it sells well coz it has that water for free.
It clearly shows that this sauce is so hot that you'll need a lot of water to cool off your tongue. The ad is good but lack of copy is confusing people.
It's not bad, but I'm not sure on the idea where the product is overshadowed so much by the water container that you can't even make out the label. It's classical exaggeration, I don't know, maybe it will work.
Overshadow?
of course thats the point. the giant water pulls you in, pepper strikes your line of thought.
Copy sinks it.
I like.
Good concept, decent art but as some people have said, could do with some copy. "Be prepared" perhaps, or something along those lines
Thus spoke
I agree with MindDrift, this idea calls for an ambient, not a printed ad.
Not bad, but promotional items should be on the right side of product and shouldn't be bigger than product. In this way sauce seems promotion.
here comes a new merchandiser! don't look the marketing dictionary
perception is important. I think it's a minor mistake and that's my advice.
What?! You people... its pretty clear:
What do you do when you eat a very spicy sauce? DRINK A LOT OF WATER!
Not confusing!
It isnt good though...
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