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Guest's picture

wht's this?

Guest
Blahg's picture

This looks like a home from the 70's, repackaged. They could have at least used a "new" home. Bad art direction.

Blahg
Activity Score 610
Copywriter
andrej dwin's picture

gosh you're so wrong on this one.
it's not for canada, it's for the saudis. and that's more or less what they consider as classy furniture (unfortunately).
it's a very good idea. especially for dubai.

http://checkthistrick.blogspot.com
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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Poncharello's picture

Would you buy a house made out of cardboard? Specially with the image that prefabricated houses have, of being weak in materials and construction? Crappy idea. The two paintings on the wall are clearly set up, the shade of the wall does not continue with the one on the paintings.

Poncharello
postman's picture

I agree. I got the impression first that they were selling all the furniture stuff. Which would make sense because you've got to "add" a house then. But the way it is it's not selling anything.

postman
Activity Score 941
Other
Guest's picture

SOMETIMES I FELT SO SIMPLE PERSPECTIVE ABOUT FEEDBACK
PLEASE THINK STRATEGICALLY

Guest
Blahg's picture

Please comment coherently.

Blahg
Activity Score 610
Copywriter
Amrit Pankaj's picture

You clearly don't have a sense of humour, do you?

Amrit Pankaj
Guest's picture

Grow up buddies... What they are showing is a peek into a carton in which a new house is packed and ready for delivery.... It's a good idea though the art could have been better

Guest
Poncharello's picture

It is not clear in the art direction that its a peek. It should be more obious...Even if it was a peek, its a basic idea, nothing to be proud of.

Poncharello
ccsman04's picture

That was my take when I first looked at this. NOT a new "home" but what goes INSIDE of your home. Thats where the copy fails in this ad. Its not a "bad" idea, rather its just not a "good" idea.

ccsman04
Activity Score 165
Vijay Kumar's picture

Just love this campaign - especially the art. Good stuff!

Vijay Kumar
Blahg's picture

Are you serious? When was the last time you saw cardboard packing with logos smaller than the staples? This looks like someone cobbled this together in half an hour using $1 stock photos.

Blahg
Activity Score 610
Copywriter
Barkach's picture

you people and your comments are bring this site down. Ivan don't let this happen

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

johnston's picture

Fun. Love it.

johnston
Activity Score 144
Copywriter
brain123's picture

If you made the art direction really creepy, this could be a great ad for a homeless people organization.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest's picture

I really do not understand what you are talking about. It is a simple idea that very clear shows that they will deliver your home to you by placing a home inside a carton box ( and it IS a new home, and the taste is a matter of individuals). Upon art direction I can not tell mutch, but the idea itself is good and works, especially for Dubai, as andrej dwin pointed out. and, it is not a classical peek situation where you see something through a small hole, i think the other guest before me just tryed to explain the idea.

Guest
Guest's picture

I love it, its shooting the message straight.

Guest
Guest's picture

Another great ad most of the commenters would love to have in their portfolio. Stop the envy, enjoy.

Guest
Guest's picture

Looks like whoever made this ad has discovered it on here and taken to adding good comments about a not-so-clear ad.

Oh, and berating people for critique!

Nice way to show inability to handle criticism, guys!

Guest
Guest's picture

poor art dirction

Guest
amritpankaj's picture

Would you buy a house made out of cardboard? Specially with the image that prefabricated houses have, of being weak in materials and construction? Crappy idea. The two paintings on the wall are clearly set up, the shade of the wall does not continue with the one on the paintings.

I ment this guy:
You clearly don't have a sense of humour, do you?

amritpankaj
cortescreativo's picture

i like it a lot, i think many people here don't know what sells HOME CENTRE :P(miguelandréscortés / Art Director / Leo Burnett Colombiana)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

jasonism's picture

Poncharello, you should think first - real well - before you post anything because you are not smart

jasonism
Activity Score 8
Graphic Designer at graphic designer
Fusuckachickenhead's picture

Brilliant. Well done.

Fusuckachickenhead
Activity Score 25
Creative Director
Copy_ranter's picture

This is a brilliantly done idea! The concept to execution are on spot!

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
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