Water drops

Campaign
Agency Network: 
Published/Aired: 
November 2008
New England Aquarium:  Water drops

Description

To be

Print advertisement created by Mullen, United States for New England Aquarium, within the category: Recreation, Leisure.

Caption

See turtles.
Sea turtles like never before.

Advertising Agency: Mullen Wenham, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Creative Directors: Jim Amadeo, Edward Jendrysik
Art Directors: Chris Pinkham, Bo Deng
Copywriter: Sarah Sumner
Photographer: Getty Images
Image Retouching: David Onessimo
Post Production: Mark Danish
Log in or register to post comments

Highest Rated

dshott's picture

Err, I think I have to stick up for this advert a bit, I really like it.

The two different "turtle" lines are completely different. Different context, different messages, different levels and most importantly different spelling.

The first line SEE turtles informs the reader he or she can SEE turtles (as in visually) the next line is different; SEA turtles (as in turtles from the sea). Also SEEing a turtle (with your eyes) on a leaf when it's not really a turtle it's a drop of water (as in what the SEA is made of).

Maybe not all of the commenters are native english and this is less obvious on first glance. But crikey, I think I'm, going to have to give this ad a 9 or a 10, it really is jolly clever.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Me12's picture

Wow. What are the chances that the photographer would catch that airliner traveling right behind that water tower? And not just that, it looks just like a turtle! How convenient!

Me12
primo_susto's picture

¿?

you got to be kidding.... don't you?

primo_susto
Activity Score 440
Graphic Designer
diegocrescini's picture

You commented the wrong ad.

diegocrescini
Activity Score 56
Other
Adaddicted's picture

He was supposed to comment on the water tower!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest commenter's picture

what happened to mullen?

Guest commenter
SeanMartin's picture

Kill the upper copy, and it works better. Not bad, not great, but still... lose that copyline.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
topawers's picture

No, it's a pun, so it doesn't work.

topawers
Activity Score 139
Copywriter
Big Friendly Monster 822's picture

Nice and simple, i agree with SeanMartin that it would work better without the upper copy. Why stress so much on the "turtle" word by having it written so many times. Lose it and Bam! it'll work much better.

Big Friendly Mo...
Activity Score 159
Art Director
Guest commenter's picture

mullen blows

Guest commenter
Guest commenter's picture

smile and wave guys.. smile and wave !!:)

Guest commenter
diegocrescini's picture

Cute and cuddly boys. Cute and cuddly.

diegocrescini
Activity Score 56
Other
bvital's picture

no need of having twice SEE TURTLES, besides, you guys are talking about aquarium and hsowing leave, besides water drop is looking fake with one type of shading...

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

bvital's picture

sorry for that spelling mistake, SHOWING AND LEAF

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

dshott's picture

Err, I think I have to stick up for this advert a bit, I really like it.

The two different "turtle" lines are completely different. Different context, different messages, different levels and most importantly different spelling.

The first line SEE turtles informs the reader he or she can SEE turtles (as in visually) the next line is different; SEA turtles (as in turtles from the sea). Also SEEing a turtle (with your eyes) on a leaf when it's not really a turtle it's a drop of water (as in what the SEA is made of).

Maybe not all of the commenters are native english and this is less obvious on first glance. But crikey, I think I'm, going to have to give this ad a 9 or a 10, it really is jolly clever.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

topawers's picture

Different context, different messages, different levels and most importantly different spelling: A bad pun.

topawers
Activity Score 139
Copywriter
corre!'s picture

I think this one is much better than the terrorist attack one (i.e. the one with the airplane)

corre!
Ivancette's picture

Estos avisos de cosas que se parecen a cosas son lo más noventero que hay, es pobre, sinceramente no tiene concepto, COSAS QUE SE PARECEN A COSAS eso es lo más interesante que puede decir una marca como un zoo?

El

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

saishraddham's picture

water will not form this shape........it is imposiible as the liquid has to be of different densities or somethin
bubbles can.....water cant!!!!!

saishraddham
kurtberengeiger's picture

I'm sure the water has some pollutant or plant extract in it that accounts for the shapes... Or not...

kurtberengeiger
Activity Score 7349
Copywriter
Paradoxxx's picture

Everything is possible if you wish!

^^

Paradoxxx
Guest's picture

we launched the SEE Turtles program a year ago...these ads are great!

seeturtles.org

Guest
Andrey Vaslit's picture

For me it just looks cute. but that will not make me go and see turtles.

Andrey Vaslit
Activity Score 210
Advertisement
Featured Content

Latest Collections

Advertisement