Mate for life

Agency Network: 
July 2010
New England Aquarium:  Mate for life


Photography and Imaging by John Holt/Dock25

Print advertisement created by Mullen, United States for New England Aquarium, within the category: Recreation, Leisure.


Many penguins mate for life.
He refuses.
Roast Beef
The Ladies' man
80 penguins. 80 personalities.
Get to know them all.

Advertising Agency: Mullen, Boston, MA, USA
Executive Creative Director: Mark Wenneker
Creative Director: Jim Amadeo
Art Directors: Allie Hughes, Alyssa Wilson
Copywriters: Kerry Shea, Greg Almeida, Elena Romeu, Dylan Klymenko
Digital Art Director: Danielle Marino
Art Buyer: Tracy Maidment
Production: Kristine Ring
Digital Productions: Jane Allen, Andy Keyes, Kristina Loycano
Project Manager: Caroline Senn
Account Service: Drayton Martin, Amanda Chandler, Jessica Zdenek, Eugene Kim
Media: Erin Bilenchi, Vanessa Higgins, Gina Preziosa, Ryan Chan
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Guest's picture

very cute, curious and appealing. My teenage kids loved them.

MJStinson77's picture

Nope. I'm not a fan of this one. The idea that penguins mate for life is part of their majestic culture. And the copy isn't funny or clever enough to offset that.

Activity Score 601
Copywriter at Erwin-Penland | | | wordjones

Guest's picture

The idea that penguins mate for life is myth, hence the "most" in the copy. So your idea of their majestic culture should not factor into it. Or should it?

Dzsoi's picture

Lovely fresh perspective.

Activity Score 8603
Guest's picture

This one got me everytime I saw it in Park St., it was a hoot!

Hoping for more, the whole series was a day-brightener!

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