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Snail

Campaign
Agency Network: 
Published/Aired: 
June 2010
New Balance:  Snail

Description

Print advertisement created by JWT, Singapore for New Balance, within the category: Fashion.

Caption

For softer landings
NB Abzorb

Advertising Agency: JWT Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Ali Shabaz
Creative Director: Koh Hwee Peng
Copywriter: Gao Yuanheng
Art Director: Tay Kok Wei
Illustrators: Kristal Melson, Tay Kok Wei
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Highest Rated

el d1eg0's picture

How does a snail "land"?

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
paumarques's picture

ahhh! ara l'he entés. ha repitjat un cargol. però és tan lleugera que queda la forma.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

this is so cool !!!!!

Guest
TommyO's picture

So, eh, you feel like the shoe is not there?
I don't like that. Not to mention the whole campaign is the same ad.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

bobby666's picture

this one is still better.

bobby666
Activity Score 1462
RMG Connect, India
Guest's picture

So I will get the idea of softer landing technology with just the silhouette of the shoe... hmmm...

Guest
Guest's picture

my first thought was, with these shoes as slow as a snail.

Guest
Guest's picture

too force

Guest
el d1eg0's picture

How does a snail "land"?

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
Guest's picture

so you stand on a snail and don't smash it to smithereens?....yeah right.

Guest
Jakarta Jack's picture

With New Balance you're as fast as a snail?

Jakarta Jack
Adaddicted's picture

OK, now let me see your product!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

hufflepoff's picture

yeah what is that snail for, you run as fast as a snail? in shoes that you can hardly feel?

hufflepoff
Activity Score 430
Art Director at shwing
Guest's picture

simple yet clean yet impact!

Guest
Jakarta Jack's picture

Did you just receive your bonus at JWT?

Jakarta Jack
slammary's picture

Nice idea only on the artwork. Soft thing's in the ad is a little hard to be accept. For example, the snail maybe like slow.....

slammary
Activity Score 214
Copywriter
robert saravanan's picture

Bravo Mr. Tay Kok Wei.

robert saravanan
Activity Score 32
Art Director at SON Design Agency
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