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Frog

Campaign
Agency Network: 
Published/Aired: 
June 2010
New Balance:  Frog

Description

Print advertisement created by JWT, Singapore for New Balance, within the category: Fashion.

Caption

For softer landings
NB Abzorb

Advertising Agency: JWT Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Ali Shabaz
Creative Director: Koh Hwee Peng
Copywriter: Gao Yuanheng
Art Director: Tay Kok Wei
Illustrators: Kristal Melson, Tay Kok Wei
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paumarques's picture

no s'entén.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

god like execution

Guest
capywriter's picture

I only see the frog because I read it in the title. And I already knew from the previous ads I probably had to see some sort of animal...

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

Nice idea!!!

Guest
bobby666's picture

not working for me.

bobby666
Activity Score 1462
RMG Connect, India
Elmārs Ārnieks's picture

cool

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

i dont see the frog

Guest
Jakarta Jack's picture

New Balance makes you leap like a frog?

Come on, Guan, let your people out of their office cages and let them get inspired by real life. Inspiration from other scam in the award show books results in scam that is even worse.

Jakarta Jack
Adaddicted's picture

They hide, coz its ugly... like that frog???

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

hufflepoff's picture

This is not good

hufflepoff
Activity Score 430
Art Director at shwing
CUTIEPIE's picture

Its very gooood, i like it a lot poor little frog! I remember i was coming home from the woods and my mom felt something cold on her back an she was so scared she almost took her top off and suddenly a little frog like that one came out without one leg from all the struggle. It was horrible!

CUTIEPIE
Activity Score 347
Guest's picture

Quality.

Guest
anHiiieeta's picture

really cool idea. superb product too!

anHiiieeta
Activity Score 328
Art Director
visualsurgeon's picture

Art direction doesn't really execute the frog concept.

visualsurgeon
Activity Score 86
Art Director
Ahmed Bahaa's picture

like the idea =)

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Critic's picture

Frog? Where is it?

Critic
Activity Score 271
Copywriter at Slow shutters
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