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Fisherman

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by DDB, Venezuela for Nevex, within the category: House, Garden.

Caption

Super Whitening

Advertising Agency: ARS DDB, Caracas, Venezuela
Photographer: Pedro Primavera
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pierrelastname's picture

mmmm no.

pierrelastname
Activity Score 2869
Copywriter
andylefty's picture

I thought if light was one metaphor and there were others it would be alright but it doesn't seem to work with every execution.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
abdeLooK's picture

may be it is not selling, but i find the metaphor very well executed. The photo is very nice, this one the best of the serie.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
Nude Copy's picture

i can think better than this... -4 star

Nude Copy
Activity Score 1054
Copywriter at India
artyduran's picture

Super forced. 2 stars for coming up with a decent concept (poorly executed).

artyduran
Activity Score 1582
Copywriter
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