Description
Print advertisement created by JWT, Australia for Nestle, within the category: Non-Alcoholic Drinks.
Art Director: Blair Kimber
Copywriter: Simon Armour
Retoucher: Andrew van der Westhuyzen
Highest Rated
Far too difficult for most consumers!
http://twitter.com/royschellekens
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What is this supposed to mean?
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Vibration in general I think. Such patterns are created by interfering waves.
Then it's weak. When I first saw the other ads I thought it's sound wave, but apparently it's the same as this one. Why don't they just make the normal sound wave. It'll be much easier to understand.
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Didn´t get it also...
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Sound ... vibration ... something else ... ???
i know this kind of stuff from you tube it's some kind of liquid that react to magnet.....
Far too difficult for most consumers!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
I don't really like the idea but the look is beautiful and screams chocolate.
It's ferromagnetic fluid. The spikes are caused by manipulation of a magnetic field beneath a liquid full of suspended particles of magnetic material. Cool-looking stuff, but obviously the creatives in this department just checked it out and built the campaign around it. To me, that's weak concepting. Just opportunistic. "We have a cool photo, now let's slap a line on it that could go with anything."
I read the PR for the TV ad and the print and it said they mapped people's neurological response to eating chocolate and this was a visualisation of that. Kinda interesting.
I don't get it... Anyone can explain smth to me?
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