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Longer day street

Campaign
Agency Network: 
Published/Aired: 
December 2010
Nestle:  Longer day street

Description

Print advertisement created by Mercury 360, Romania for Nestle, within the category: Non-Alcoholic Drinks.

Caption

The day ends whenever you want. Café Nescafé

Advertising Agency: Mercury360, Bucharest, Romania
Creative Directors: Liviu Turcanu, Adi Pasarica
Art Director: Emanuel Borcescu
Copywriter: Cristian Scurtu
Illustrator: Emanuel Borcescu
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NicholeP's picture

cool concept and nicely illustrated!

NicholeP
Activity Score 115
lessismore's picture

Magritte did it first kido

lessismore
Activity Score 251
Graphic Designer
shortafella's picture

hello lessismore
I worked on this as a copy and we know about Magritte. Nobody claims that the painting treatment is original, but Magritte was an artist and not an advertising creative.

Anyway your comment is appreciated:)

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

morse's picture

This is very good!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture

Superb.

Billoughsby
Activity Score 5154
Art Director |

That's it.

piratasolar's picture

Great!

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
letsdoris's picture

Dear Shortafella,

René Magritte was in fact an advertising creative (graphic designer) in addition to being an artist. He had an advertising agency in the early 1930s with his brother Paul in Brussels. Like many artists today, Magritte was struggling financially and did advertising work on the side. However, you made a very fine choice of art in this highly relevant ad.

Regards, Hugo

letsdoris
Activity Score 2
Copywriter at Berghs School of Communication + ECU Australia
shortafella's picture

Hi there.
Thank you for the appreciation and the info, as I had no idea that Magritte was doing ads. It makes me feel even better about the art choice:)

Best,
Cri.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

shahidali's picture

Superlative Idea, Crazy Artwork. AWESOME. I

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Sdb's picture

Beautiful execution. I think it is an oil painting.... Is it?
Who is the artists btw?

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
shortafella's picture

Hello. This is oil painting indeed. The one that painted it is Emanuel Borcescu - the art director of this project.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

cagkanyuksel's picture

Nice.

cagkanyuksel
Activity Score 592
Art Director
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