Let's Eat Into The Past

May 2018
Nestle India / Times of India: Let's Eat Into The Past
Nestle India Print Ad - Let's Eat Into The Past


We dived deep into ancient Indian scriptures and discovered the texts of the past has clearly mentioned that eating good food is like a culture which must be passed on for generations. It correlates 5 basic elements of the universe with the art of eating good food. Hence, good food habit is not only necessary for nutrition but it also creates a cosmic connection to the great universe. Ancient India’s Vedic tradition of eating integrates the five elements of nature with the five elements of the body. A micro-cosmic representation of a macro-cosmic universe.

Advertising Agency: SoS Ideas, Kolkata, India
Art Director: Siddhartha Sankar Ray
Copy Writer: Preetha Basu
Execuite Creative Director: Souvik Misra
Execuite Creative Director: Soubhik Payra
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