Sofa

Campaign
Agency Network: 
Published/Aired: 
August 2011
Nestle / Dolce Gusto:  Sofa

Description

Print advertisement created by Publicis, France for Nestle, within the category: Non-Alcoholic Drinks.

Caption

It's great to change everyday
Coffee is not just black.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frdric Royer
Art Director: Benoit Blumberger
Copywriter: Marie Lorgeron
Photographer: Marc Paeps
Art Buyer: Soone Riboud / Elysian Fields
Account Supervisor: Celine Colin
Advertiser's Supervisor: Muriel Lienau, Ethel Touitou
Account Managers: Sophie Duverne, Nathalie Bousquet
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Highest Rated

Wordnerd's picture

why are they showing the exact opposite of what they say?
i don't think this kind of humor will work.

Wordnerd
Activity Score 6620
Copywriter
peticaca's picture

The idea is not so bad, but I really don't like the art direction

peticaca
Activity Score 187
Wordnerd's picture

why are they showing the exact opposite of what they say?
i don't think this kind of humor will work.

Wordnerd
Activity Score 6620
Copywriter
mark randall's picture

not bad

mark randall
Activity Score 45
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