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A small holiday, Woman

Campaign
Agency Network: 
Published/Aired: 
July 2011
Like
45
Views
18241
Nestle / Antica Gelateria del Corso:  A small holiday, Woman

Description

The product is a small coffee cream.

Print advertisement created by Publicis, Italy for Nestle, within the category: Non-Alcoholic Drinks.

Caption

Take a five minute holiday

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Marco Maccagni, Renzo mati
Art Director: Giorgio Garlati
Copywriter: Sara Pollini
Photographer: LSD
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Highest Rated

alex valyukh's picture

ha! clear and lovable. well done!

alex valyukh
Activity Score 267

have a nice day

andylefty's picture

cute campaign.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
mitali prasad's picture

really cute....andy!

mitali prasad
Activity Score 458
General Manager
Gualcor's picture

Yeah, it's really cute but I had to read the description to understand the name of the brand, the logo is not clear.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

atb2005's picture

It's not working for me. Cute execution though.

atb2005
Activity Score 13557
Bianconiglio's picture

why? envy?

Bianconiglio
Activity Score 406
Copywriter
Akshay Kuma's picture

I dont get the link between holiday and coffè...

Akshay Kuma
Activity Score 38
stickynotes's picture

I guess having a coffee break is almost like a (very) short hoilday for some people. coffee means pause, a break from the everyday.

stickynotes
Activity Score 1094
stickynotes's picture

I wonder if the AD meant to make the hands look like they were stirring coffee. Simple and nice outdoor campaign.
Sure it tickles something in the target group. They shouldn't have done the reflections, though.

stickynotes
Activity Score 1094
taiapo's picture

it breaks the routine well hihi

taiapo
Activity Score 8
copywriter
Lazarus's picture

Meh. Okay. Not great.

Lazarus
Activity Score 1537
Creative Director
iambusy's picture

its almost der...

iambusy
Activity Score 2219
Copywriter |

busy.

thanu's picture

NICE CAPTION!!!

thanu
Activity Score 5
Graphic Designer |

Its my way...

Hadrons's picture

An idea that works - concept wise as well as the execution .

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alex valyukh's picture

ha! clear and lovable. well done!

alex valyukh
Activity Score 267

have a nice day

Bianconiglio's picture

well done!

Bianconiglio
Activity Score 406
Copywriter
Seriously Crazy's picture

cute..makes sense..love it

Seriously Crazy
Activity Score 638
Seriously Crazy's picture

although even i couldn't get the brand name in the ad

Seriously Crazy
Activity Score 638
Lemonlove's picture

Clever take on "taking a break" and having a cup of coffee! I really like it.

Lemonlove
Activity Score 20
kleenex's picture

I like it.

kleenex
Activity Score 58793
Web Designer/Developer
MK-tessa's picture

If the floor is giving off shadows, why is the scarf reflecting? Looks awkward. haha

MK-tessa
Activity Score 216
Art Director at student
Jayasree Paul's picture

I like it...

Jayasree Paul
Activity Score 8
Art Director
basasemo's picture

smart, simple and have a nice twist

basasemo
Activity Score 48
Executive Creative Director at The Mark Agency
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