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Agency Network: 
Published/Aired: 
September 2009
Nestea Print Ad -  Face

Description

Print advertisement created by Publicis, Venezuela for Nestea, within the category: Non-Alcoholic Drinks.

Advertising Agency: Publicis Venezuela
Creative Directors: Demian Campos
Creatives: Demian Campos, Jose bajares, Manuel Fleitas, Prato Maru
Attendance: Dougmary Esquirajosa
Planning: Julio Grande
Photography: Harold Gonzalez
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Highest Rated

Guest's picture

I totally agree with Mike1979, I also thought that, we don't drink straws. And if the straws wanted in on the action, then logically only one straw will get to drink.I don't know, the idea is visually strong but not so clear.

Guest
bluejay's picture

What's the idea?

bluejay
Activity Score 44
latilati's picture

There is a proverb: You are what you eat. Hence the idea.

latilati
Activity Score 5
Wordnerd's picture

that's more you are what you use to eat(drink)

Wordnerd
Activity Score 6692
Copywriter
the hun's picture

no...no that's not what is being portrayed! first, ask yourself who is this supposed to be? is this just a random creepy face? there's more to this than meets the eye. people don't EAT straws. in my opinion, this is a nod to the STRAWMAN dynamic...the blame game in politics.

the hun
Activity Score 19
Grace's picture

Cute!!!
Bluejay - The stack of straws wants in on the "Nestea" action, so it morphs into a face to acquire some.

Grace
alexander_bickov's picture

Nice visual

alexander_bickov
Activity Score 3279
bluejay's picture

Grace - Obviously I got that but still cant see any idea. But visual is very interesting.

bluejay
Activity Score 44
G¨B's picture

Imagine the impact in Ambient, it might be more attractive ! Great Visual.

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
sirvan's picture

Grace... is there anything you don't like? LOL.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Grace's picture

Quite a bit.... But I don't bother commenting unless it really pisses me off...

Grace
the hun's picture

me too

the hun
Activity Score 19
Guest's picture

seems like SAW movie

Guest
manugon's picture

Thank you! I thought I was the only freak seeing the evil puppet from SAW.

manugon
Activity Score 142
burocreativo
Ad_Man's picture

isn't that intentional?
what's the idea? really.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

SAW [2]

Guest
Guest's picture

Indeed!

Guest
iT-iS-i's picture

Second that!

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

federo's picture

nice visual, good thougth

federo
Activity Score 781
advertising agency
Guest's picture

Wow, speaking about stopping power.

Guest
Wordnerd's picture

looks nice. but that's all, isn't it? what does the line/(claim?) say?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

creepy...

Guest
Guest's picture

The claim says You are what you drink. Nice visual pun, but that's about it

Guest
Guest's picture

Amazing!! congrats!!!

Guest
Guest's picture

is great idea

Guest
Guest's picture

Cool

Guest
yctham's picture

Chinese are celebrating Hungry Ghost Festival this month. =p

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

Clever idea.

Guest
LeeHarvey's picture

Me gusto mucho!

LeeHarvey
Activity Score 3045
Creative Director
silvi's picture

Bien lograda la gráfica, pero el mensaje no me parece que esté bien comunicado.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

Good art, dont know about idea

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

There is proverb that says: you are what you eat. Hence the idea!

Guest
the hun's picture

do you eat straws as you are drinking a beverage? c'mon people..its nothing to do with that!

the hun
Activity Score 19
latilati's picture

There is a proverb: You are what you eat. Hence the idea.

latilati
Activity Score 5
Guest's picture

Beautiful!!!!!! Love it!!!!

Guest
Guest's picture

ya existe pendejo te lo robaste!!!

Guest
Guest's picture

Buena !!!

Guest
Guest's picture

Beautiful!!! Love it!!!

Guest
Guest's picture

Amazing !!! Congratulations!!!

Guest
maitrelly's picture

Amazing.... Congratulations!!!!

maitrelly
Activity Score 3
Guest's picture

Very good sculpture! ... and without 3D

Guest
Guest's picture

Guys!
Is not you are what you drink!

The main IDEA is that Everybody wants to drink it!
All the Straws wants to be in it, wants to drink it,
as they kinda come alive as one person to drink!

I totaly got that...
Well, was what I figures out...

I guess my Brazilian view is right...

And yes, Congrats for the creators!
;D

Guest
Guest's picture

Is really Oawsome =S... n' hi's from Venezuela hahaha xD

Guest
Mike1979's picture

Bad copy. "You are what you drink".... so, are we drinking straws?? Just a graphic execution, not really a concept

Mike1979
Activity Score 3
Guest's picture

I totally agree with Mike1979, I also thought that, we don't drink straws. And if the straws wanted in on the action, then logically only one straw will get to drink.I don't know, the idea is visually strong but not so clear.

Guest
Guest's picture

I like how big the nose is.

Guest
mpared's picture

people this just looks ungly !!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

nice

Guest
Guest's picture

Is that a clown? It would be funny if that was a clown.

Guest
Super Muhtar's picture

reminds me the horrible toy in the Saw.

Super Muhtar
Activity Score 267
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