Wake up to keep rolling, 4

Agency Network: 
May 2007


Print advertisement created by McCann, Peru for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mccann Erickson Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director / Illustrator: Diego Izquierdo
Copywriter: Alejandro Guzmán
Other additional credits: Poke / Peluca
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sumsum's picture

love the art!

Activity Score 613
Guest commenter's picture

student work?

Guest commenter
jsantanaxp's picture

no, student comment.


Activity Score 401
Other |


Crisp One's picture

yea i like the art too... cool style

Crisp One
Activity Score 2005
Other at New York
teenie's picture

Nice art!
No message!

Activity Score 1894
STRTLRS's picture

Wait. Did I just hear some people in here say they like the "art". This is far from good. The hand-drawn look is very in right now but you have to be able to pull that off. If there's something I hate is mixing hand art and applying crap Photoshop effects that only get in the way. There, I said why I don't like it. Can you guys say why you "love the art"?

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Ad_Man's picture

there's no big idea, like STRTLRS i don't like the art and the copy, sorry, it doesn't work for me, therefore, i don't like this.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

arvin's picture

nice art!

Activity Score 341
ballouta's picture

the art is not mature..not cuz its comic or cartoonish..
the idea is not genios too
sorry ,didnt like it

Commenter guest's picture

Im with STRTLRS, not very good artwork. Not very much Nescafe

Commenter guest
Javier Ramírez's picture

Honestly, don´t like the art. Its....different, but I dont like it.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

jungle boy's picture

ok awake. Now time to roll.

jungle boy
Activity Score 196
Triton communications, Mumbai
Guest's picture

ya bueno a los que no les gusto vale rata y a los q si chvr...
aca les dejo mi carpeta jajajajaa