Advertisement

Wake up to keep rolling, 3

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by McCann, Peru for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mccann Erickson Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director / Illustrator: Diego Izquierdo
Copywriter: Alejandro Guzmán
Other additional credits: Poke / Peluca
Log in or register to post comments

Highest Rated

slip's picture

I love the use of colour.
I can live with this ad.

*****

slip
Activity Score 919
designer |

SJB

Guest commenter's picture

BAD!

Guest commenter
sneakyhands's picture

i like this. the art is really vibrant and wakes me up like the product promises. it's a fresh angle for coffee, which doesn't always have to be 'the morning sucks without coffee.' happy coffee, happy morning.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

I like Saatchi's Folgers ads better: simpler concept & better illustrations. Sorry Peru.

Guest commenter
jsantanaxp's picture

ok, i remember this ad.. but don't be so arrogant.

-------------------------------------------
http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

-------------------------------------------
http://www.comunique9.com.br

die-gonz's picture

why do people always say "sorry" when an ad doesn't like them. It wasn't made to satisfied you. Don't be so arrogant. Don't have to say sorry, just say your opinion.

die-gonz
Activity Score 8
BBDO Mexico
Guest commenter's picture

This art is horrible!!!
What's up with the crappy trend of making everything look like crappy Napoleon Dynamite doodles?
It's talentless, looks like a 2 year old doodled it and makes to connection with the product or message.
It's purely done for trend's sake..and it's a copy of a copy of a TIRED TREND.

Awful.

Guest commenter
STRTLRS's picture

I personally love the hand-drawn trend, in fact I like it much more than the (I hope it's dead now) silhouettes and plant-like ornaments trend. This is just another trend like bevels and drop shadows back in the 90s. But I agree that the above example is a crappy execution of a trend.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

CR G's picture

but folgers is terrible coffee, saatchi or no saatchi. so is nescafe. but this is fun at least to look at.

CR G
Guest commenter's picture

What the saatchi hell as to do with this? ...dont start again little boys!!!

Guest commenter
Guest commenter's picture

lots is going on,,,,,bad!!!

Guest commenter
Javier Ramírez's picture

Honestly, don´t like the art. Its....different, but I dont like it.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

slip's picture

I love the use of colour.
I can live with this ad.

*****

slip
Activity Score 919
designer |

SJB

Advertisement