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Wake up to keep rolling, 2

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by McCann, Peru for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mccann Erickson Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director / Illustrator: Diego Izquierdo
Copywriter: Alejandro Guzmán
Other additional credits: Poke / Peluca
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Highest Rated

Javier Ramírez's picture

Honestly, don´t like the art. Its....different, but I dónt like it.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

eject's picture
eject
Activity Score 69
Guest commenter's picture

This art is horrible!!!
What's up with the crappy trend of making everything look like crappy Napoleon Dynamite doodles?
It's talentless, looks like a 2 year old doodled it and makes to connection with the product or message.
It's purely done for trend's sake..and it's a copy of a copy of a TIRED TREND.

Awful.

Guest commenter
carton's picture

dont copy and paste your opinion, its great art and nice concept but some people dont get it. young coffee

carton
Activity Score 10
Guest commenter's picture

I like it a lot!

Guest commenter
Javier Ramírez's picture

Honestly, don´t like the art. Its....different, but I dónt like it.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest commenter's picture

I "get it", since I'm an illustrator. And I "get" that this looks like it was made by an amateur artist and tghat someone said to him: "Oh, we just want it to look like this trendy ugly doodles they're using nowadays! You don't need to know how to draw at all! It's TRENDY! :D"

Sucks

Guest commenter
slip's picture

very coke'e

*****

slip
Activity Score 919
designer |

SJB

cullers's picture

From the thumbnails I thought the ads were for condoms and putting condom shaped bag over the items, stoped...paused...turned off... you know... the breeding. Closer inspection of the ad dissapointed me.

cullers
Activity Score 332
SCAD
salo El Malo's picture

It only looks cool when you are high, like 80% of the target is as you read this comment

salo El Malo
Guest commenter's picture

Nice but not original

Guest commenter
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