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Diploma

Campaign
Agency Network: 
Published/Aired: 
August 2010
NeoStrata:  Diploma

Description

Print advertisement created by Lowe, Chile for NeoStrata, within the category: Pharmaceutical.

Caption

Do you know what you get after raising up your son during 25 years? Wrinkles.

Advertising Agency: Lowe Porta, Chile
Creative Director: Damián Balmaceda
Art Director: Andrés Orellana
Copywriter: Agustín Puig
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jackmancer2017's picture

I don't really get it. What does the frame have to do with this?

jackmancer2017
atb2005's picture

The answer to your question is in..... the copy :)

atb2005
Activity Score 13557
niniasufle's picture

it's clearly not about the frame

niniasufle
Activity Score 407
Travelmax
Guest's picture

Oh, I get it!

Guest
Guest's picture

Translation is not quite accurate, it should go something like:

To what you earned after educating your child for over twenty five years... you should add: Wrinkles. Hence the Diploma.

Guest
dollypoppin's picture

Haha. You get wrinkles as you grow old, with or without a child. :)

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

kalpesh78's picture

I agree with screaminmetaphor. this is crap.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

wrinkles for educating a son called maureen ann

Guest
rdjgadget's picture

true screaminmetaphor but, children stress parents alot thus speeding up the process...

rdjgadget
Activity Score 125

Holla at your boi!!!!!

miko1aj's picture

great campaign.

miko1aj
Activity Score 3086
jackmancer2017's picture

I'm just wondering, are men even worried about wrinkles? Cause this ad feels like a bit more focused for guys. Just wondering.

jackmancer2017
Guest's picture

que opina tanto jackmancer si su book vale callampa loco!!!

Guest
Guest's picture

Es verdad, recien vi su book y es una verga. Igual no pasa nada con estos avisos. Chau!

Guest
Dzsoi's picture

This is just an old "joke" or saying. Not very creative, is it?

Dzsoi
Activity Score 8611
Copywriter
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