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Piggy bank

Campaign
Published/Aired: 
September 2009
Neosporin:  Piggy bank

Description

Everyone in America knows Neosporin simply helps cuts heal faster. This campaign reminds people to always have some on hand.

Print advertisement created by Art Center College of Design, United States for Neosporin, within the category: Pharmaceutical.

Advertising School: Art Center College of Design in California, USA
Art Director: Dave Stone
Photographer: Thomas Sun
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maranca82's picture

Sure it's not the most effective ad, but it makes for a nice book piece!

This is my favorite from the campaign as it is a bit more subtle than the others.

maranca82
Activity Score 422
Copywriter
everartz's picture

simple and nice...

everartz
Activity Score 7613
Art Director |

| everartz |

ericofthedead's picture

just like the operation one - cute but not sure how effective

ericofthedead
Activity Score 64
rolling.stone's picture

It seems funny

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

sneakyhands's picture

quick and clever, but i feel like i've seen it before. even if i haven't, that's not what you want a CD thinking when they peruse your book. good work tho, nice and clean.

sneakyhands
Activity Score 1857
Copywriter
RAM KATE's picture

It seems the cut on the back of the piggy has healed fast. It seems you cannot save now that is what I perceive.The visual is too good but the message by the showing the piggy bank , coins outside is confusing.

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

maranca82's picture

It seems you need to take ads less literally.

You don't necessarily NEED the coins, but I think they help to communicate that this is indeed a piggy bank. Looking back on this campaign I'm not sure it's cohesive enough, though I can't put my finger on it. Maybe including a tagline would help?

maranca82
Activity Score 422
Copywriter
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