Description
Print advertisement created by Grey, Costa Rica for Neo Duo, within the category: Pharmaceutical.
Some things are tough to swallow. Bring digestion back to balance.
Creative Directors: Nicolás Schumacher, Ronny Villalobos
Art Directors: Duncan Campbell, Aurelio Vidor
Copywriters: Ronny Villalobos, Osvaldo Baldi
Photographer: Ricardo Villalobos
Sculpture: Claudio Vidor
Impressive art, but the idea is a little bit confusing. Seem two ideas in one.
Agree, the message is securely kept away from understanding with 2 different locks.
I don't get it. Is the protagonist the guy who discovered the cockroach in his food (and doesn't swallow at all) - or, the guy who sold it to him (and in that case it should be a product against shitting your pants ;)
Ooooor: Is the ad telling you to eat gross food anyways because there is this wonderpill? Hm.
"Bring digestion back to balance." is super general so no clarification there either. I'm lost
Nice direction. Nice Twist but Stupid Idea because only Extacy and LSD with the right set and setting will make you feel OK with roaches.
outsmart me, if you can
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