Near debt experience

Published/Aired: 
September 2007
 Near debt experience
 Near debt experience

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Description

These ads by New Zealand Mint, specialists in bullion investments, encourage investors to include gold as part of their financial portfolios.

Advertising Agency: Republik Communications, New Zealand
Copywriter: Ravi Eshwar
Art Director: Greg Wylie
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postman's picture

"near debt experience", very cool line!

postman
Activity Score 951
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andrej dwin's picture

cool, but let me ask a question: do kiwis know automatically what the purpose of this campaign was?
what I say is weren't it for the line under the ad explaining me what NZM is and what the ads wanted to do (encourage investors etc) I wouldn't really get it.
so my point is, for creativity's sake, the agency withdrew more info loaded copy from the ad. and that's why it's such nice prints. but on the other hand, I feel they should maybe have added at least a short line saying something like "Add gold to your portfolio" (of course is a better line).

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andrej dwin
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alausa's picture

andrej was right, 5 years ago, lol. :)

alausa
Activity Score 1420
Creative Director at Noah's Ark
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