Near debt experience

cool, but let me ask a question: do kiwis know automatically what the purpose of this campaign was?
what I say is weren't it for the line under the ad explaining me what NZM is and what the ads wanted to do (encourage investors etc) I wouldn't really get it.
so my point is, for creativity's sake, the agency withdrew more info loaded copy from the ad. and that's why it's such nice prints. but on the other hand, I feel they should maybe have added at least a short line saying something like "Add gold to your portfolio" (of course is a better line).

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