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Neanderthal

Published/Aired: 
February 2008
 Neanderthal
 Neanderthal

Description

Caption

Whatever we touch.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Sin Eng Lee
Copywriter: Joseph Cheong
Photographers: Lai Choon How, Jarvis Lim, Jonathan Tay, Dean Zilwood, Getty Images
Retouchers: Chuiser Wong, Marvin Yang, Christopher Ng, Dave Phung
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Highest Rated

wahwah's picture

trying too hard for a gold?

wahwah
Activity Score 120
Ogilvy&Mather
ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
everartz's picture

Thanks ivan :D
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

TRICKY's picture

"Goldmember"???

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

underground's picture

But who gets that link other than the advertising community?

underground
Activity Score 41
Horizon.FCB Dubai
ricklongo's picture

It IS an ad for the advertising community. It's a retouching bureau.

ricklongo
Activity Score 1244
Garg0yle's picture

ERRRRR... the T.G. 'IS' the Advertising Community!

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

wahwah's picture

trying too hard for a gold?

wahwah
Activity Score 120
Ogilvy&Mather
sold's picture

people here just dont get it.
they are trying to say: every ad work (whatever) they (we) participated (touch), gain some GOLD AWARD (the change in the references).
and they took 3 gold lions to make the campaign...

for me, this campaign is not bad, not good, more bad than good.

sold
Activity Score 3379
Copywriter
JamurPutih's picture

i don't like the digital retouch
they even don't do the shadow right.
see the shadow under his feet?artificial...

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Tomzwarts's picture

They didn't do anything about the shadow, thay only make hem gold, look before you judge.

Tomzwarts
Activity Score 42
Art Director
JamurPutih's picture

YES they did the shadow,
if you want to know, this ad is about the company that work on the digital company of the real ad.
this ad refers to http://adsoftheworld.com/media/print/wrangler_basic_cut_one

and the idea is that every work they did, they digital TOUCHed it, they make it gold.

so yes, they made the shadow.

next time you look before you judge someone you think that he is judging.

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

JamurPutih's picture

...but i like the idea...

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Fridgerator's picture

Hasnt this been done for Orange Apple or something?

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

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The concept is only as good as the execution.

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