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everartz's picture

??
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Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

ivan's picture

This campaign is targeting a specific group of people who are in the know, I suppose at least.

ivan
Activity Score 14
Creative Director at Ads of the World
corre's picture

Ivan, would you care to enlighten me with the "know"...? For one thing, what is NBA digital? Oh, don't answer that, I'll google it. I'm assuming it's something to do with watching games and following NBA news online? or was this a crash and burn...

corre
Activity Score 196
SeanMartin's picture

This is an audience-specific ad to get people to buy NBA Digital cable for their TV, like the NFL did last year.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
consolidated.db's picture

You mean the ad with Chad Johnson scoring a td next to an image of him on the bench in jeans and a tee, with the line 'From here to here'??

consolidated.db
Activity Score 545
Copywriter at Ad Land
SeanMartin's picture

Dont know the one you're talking about, but it wouldnt surprise me to see this treated as some kind of ad franchise, since both NFL Cable and NBA Cable have ownership partners in common. And yes, we'll probably see the same treatment for baseball in the coming year, so be ready for it.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
LessTalkMoreMock's picture

I get the other ones. This one is bizarre because they have switched the athlete so I don't exactly understand the message. NBA Digital covers popular athletes AND less popular athletes? Or they span the length of a career from obscurity to stardom? Or NBA Digital covers both the winners of the game AND the losers?

LessTalkMoreMock
Activity Score 104
Copywriter at Advertising/Design |

Critical Intent Adblog

pixelbomb1's picture

no they cover the locker room to the press room. They are both in the same team.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

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