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Navratri one

Published/Aired: 
January 2006
 Navratri one

Description

Showcase Description: Navratri is an Indian festival of dance and music that spans nine nights in October. Every night, locals dress in colourful, long-flowing traditional attire and dance to the beat of drums. The dancing involves a lot of gyrating, whirling and twirling in small groups. We attempted to capture this heady dance in print using op art.

Showcase Challenge: To enhance the Navratri experience, and make Hutch a part of the cultural fabric of the region.

placing an external object (the women) over the op art. Secondly, the illustrations had to reflect the traditional clothes worn by the locals. Some research of optical art and the study of vectors helped us create art with traditional motifs like butterflies and leaves.

Credits: Creative Directors: Piyush Pandey, Malvika Mehra, Art Directors: Amol Ghotkar, Niket Parekh, Anuraag Khandelwal, Copywriter: Satish deSa

Caption

Wishing you a Happy Navratni.

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Highest Rated

raavigeorgian's picture

amazing

raavigeorgian
Activity Score 2444
Art Director at New Delhi
ivan's picture
ivan
Creative Director at Ads of the World
raavigeorgian's picture

amazing

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Hadrons's picture

Nice usage of optical illusion for this product.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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