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The Fruit Rebellion

Agency Network: 
Published/Aired: 
April 2019
NaturaSi: The Fruit Rebellion
NaturaSi Print Ad - The Fruit Rebellion

Description

Print advertisement created by The Embassy, Italy for NaturaSi, within the category: Food.

Caption

The Fruit Rebellion
Consume out-of-season products, means being disinterested about their environmental impact. The real revolution is choosing seasonal fruit and vegetables.

Signs*:
“Fight with the fruit”
“Follow the season, follow the revolution”
“Let’s cultivate more rights”
“Stop squeezing us”

*For the creation of the protest signs, the most famous slogans of the ’68 strikes have been reinterpreted with fruit and vegetables wordplays.

Advertising Agency: The Embassy, Milan, Italy
Creative Directors: Stefano Zanoni, Fabrizio Piccolini
Art Director: Silvia Confalonieri
Copywriters: Gaia Vannini, Giorgio Schirripa
Illustrator: Alberto Arzeni
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kleenex's picture

nice looking ad.

kleenex
Activity Score 58657
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