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Snakes VS Rat & Bird - Destination Wild

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

Combining both predators and their prey into a single canvas using negative space to express the predatorial and vulnerable glory. The posters feature animals and visual tricks, such as the outline of an unsuspecting bunny rabbit between the legs of a bird of prey, and a giant squid using its tentacles to form part of the outline of a sperm whale.

Print advertisement created by Rocket Yard, Estonia for National Geographic, within the category: Public Interest, NGO.

Caption

NOWHERE TO HIDE - DESTINATION WILD - SUNDAY 10/9 C

Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director: Oussama Founi
Illustrator: Andrea Minini
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