Oil Spill

Campaign
Agency Network: 
Published/Aired: 
May 2010
National Geographic:  Oil Spill

Description

Print advertisement created by FoxP2, South Africa for National Geographic, within the category: Media.

Caption

Let's not be the joke of the universe.
National Geographic Kids
Make earth proud

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrator: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse / Nine Degrees
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atb2005's picture

This is more likely to scare the kids than make them think.

atb2005
Activity Score 13557
Shawali's picture

True that, buddy. But the idea is funny!

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture

I like the direction, but poor idea.

Guest
Guest's picture

awesome campaign.

Guest
Guest's picture

why would aliens laugh about that? I don't get it...

Guest
Guest's picture

great fresh look. solid idea

Guest
Guest's picture

Nice idea, but don't think it's the best execution.

Guest
keithstoeckeler's picture

I get the idea, but just don't think the execution hit the mark.

keithstoeckeler
Activity Score 425
deadlinecanwait's picture

100% agree with keithstoeckeler!!!

deadlinecanwait
Activity Score 109
Art Director
Guest's picture

facebook pose ::)))

Guest
Guest's picture

These are really funny

Guest
brucirello's picture

When you show natural disasters, accidents, poverty and so forth, there's no way you can call that a joke. If they showed the ETs taking pictures of our congressmen, politicians, United Nations and so forth, it would be much funnier and more educative to children.

brucirello
Activity Score 180
FabraQuinteiro
akshaysrikar's picture

funny yeah and i don think this targets kids... or does it?

akshaysrikar
Activity Score 420
India
rolling.stone's picture

it does

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

terryads's picture

Funny, idea.

terryads
Activity Score 104
paumarques's picture

la idea és molt bona. l'execusió no m'agrada.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

An oil spill damaging the environment, killing living beings and devastating local economies isn't a joke to anyone. The only message I see is that these aliens with far superior technology and having a presumably higher standard of living, as we are merely a joke, are selfish and wicked for laughing at our misfortune and not aiding us.

Guest
Guest's picture

that is the representation of aliens...to destroy our planet..so they are happy if they see the world collapsing...

Guest
theanc's picture

Really nice campaign.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Bob.C's picture

The execution is too exaggerated which distracts and I don't think that the aliens are that attractive. It's easy to see where the concept is coming from and it doesn't work form me - I'm not a kid. the only way to know how an 10-year-old sees this is to ask one,if you've spent time around kids you'll know they have very different perspectives.

I'm more curious about the reason for choosing disasters as the lead for the kids channel, yes kids need to understand what's going on, but purely from a marketing viewpoint is seems odd.

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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