Deforestation

Campaign
Agency Network: 
Published/Aired: 
May 2010
National Geographic:  Deforestation

Description

Print advertisement created by FoxP2, South Africa for National Geographic, within the category: Media.

Caption

Let's not be the joke of the universe.
National Geographic Kids
Make earth proud

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrator: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse / Nine Degrees
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Highest Rated

MCP's picture

Killer art direction, well done chaps.

MCP
Activity Score 231
Copywriter
MCP's picture

Killer art direction, well done chaps.

MCP
Activity Score 231
Copywriter
rajesh_keyaar's picture

nice

rajesh_keyaar
Activity Score 236
keithstoeckeler's picture

I get the idea, but just don't think the execution hit the mark.

keithstoeckeler
Activity Score 425
brucirello's picture

Very nice art direction. Concept is wrong for me.

brucirello
Activity Score 180
FabraQuinteiro
terryads's picture

Not strong enough

terryads
Activity Score 104
paumarques's picture

la idea és molt bona. l'execusió no m'agrada.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

What kind of horrible entity would laugh at the grave misfortunes of another living being?

A stubbed toe, perhaps is funny, but the death of millions of trees, extinction of animals dependent upon the ecology isn't.

Poor message, poorer execution.

Guest
Shibith's picture

Killer

Shibith
Activity Score 26
Art Director at JWT, Baharin
Billoughsby's picture

A think-about-it ad. For kids.

Billoughsby
Activity Score 5160
Art Director |

That's it.

Guest's picture

it must be too deargereous

Guest
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