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Africa's Deadliest - Crocodile X Wildebeest

Campaign
Agency Network: 
Published/Aired: 
June 2018
National Geographic: Africa's Deadliest - Crocodile X Wildebeest

Description

Our creative concept for Africa’s Deadliest TV show is to exemplify the face-to-face aspect of predator versus prey in a creative manner through the circle of life. Visually, we have personified the tension that exists between the two animals through dramatic art. Verbally, we have reinforced this through a consistent headline that sits across all communication.

Print advertisement created by Rocket Yard, Estonia for National Geographic, within the category: Media.

Caption

In the endless circle of life, death for some means life for others,

Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director / CGI: Oussama Founi
Illustrator: Sattu
Account Manager: Ann Kelkej
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