Agency Network: 
September 2008
National Foundation for the Deaf:  Plane


Print advertisement created by DDB, New Zealand for National Foundation for the Deaf, within the category: Public Interest, NGO.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O'Leary
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miko1aj's picture

yes. great art. but I don't know exactly what I'm expected to do after watching this. It makes sense with earphones, because You can live without it or reduce the volume, but the trumpet? How many people hear often plastic trumpet? Hair dryer – should I use it with stoppers in ears or not use it at all?

Activity Score 3082
elgrecones's picture

they're just saying that everyday objects are as dangerous as an plane, a truck or a train for your audition..

and yes!! the art is a perfect 10..

Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Audrius Kubrik's picture

i think you should probably visit the website, Mikolaj. yes, the campaign lacks the clear message, but you can hear a plastic trumpet in a football/rugby/whatever stadium / basketball arena.

Audrius Kubrik
Activity Score 828
walkingbuddha's picture

I think overthinking = masturbation.

These rock.

Activity Score 188
Art Director
Crisp One's picture

mental masturbation

Crisp One
Activity Score 2005
Other at New York
miko1aj's picture

oh c'mon :)

Activity Score 3082
missed my turn's picture

The art direction is awesome, but the copywriter's name is even better.

missed my turn
Activity Score 426
Adaddicted's picture

: ))

Activity Score 3431
Art Director |


nemesis's picture

This is beautiful. I don't know what Shihad is, but the message is very clear to me. Good work.

Activity Score 767
Creative Director
Bogeyman's picture

According to wikipedia, "Shihad" is a New Zealand alternative rock band.

Activity Score 80
Producer/Director at TV5 Network Inc. |

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

xuaved devaux's picture

These are beautiful ads with instant visual impact - which must be great from a deaf person's point of view, surely? They're talking about them.
If this particular ad seems relevant only to a NZ audience then that's the way they wanted it.

xuaved devaux
Activity Score 20
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