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Agency Network: 
Published/Aired: 
March 2008
National Forum for the Defense and Protection of Animals:  Tiger

Description

Print advertisement created by Longplay, Brazil for National Forum for the Defense and Protection of Animals, within the category: Public Interest, NGO.

Caption

Cage, whip and chain. Who is the animal anyway?
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah
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FlyingDogs's picture

Lovely lines.

FlyingDogs
Activity Score 968
Copywriter
inkfromthepen's picture

i love this campaign. great job. juxtaposition is perfect.

inkfromthepen
Activity Score 145
Copywriter
trishikh's picture

This campaign is really good. It touches the heart with the expression on the face of the animals at the right side. On the left side the humorous illustrations mocks the stupidity of human beings. Its an amazing campaign and nothing can be said about the art direction, its absolutely perfect.

Good work guys

trishikh
Activity Score 9
delhi
iT-iS-i's picture

On the contrary, very shitty lines.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

LordDiesel's picture

Thank Gaaaud!! Muah! Muah! Cheers to the whole team!! Keep it coming!!!

LordDiesel
Activity Score 69
Esmerald's picture

Outstanding, sensible, inteligent, amazing, simple and emotional. I love it. One great idea, really.

Esmerald
Activity Score 2
copywriter
strawberry's picture

Wowww, perfect!
Great job!!!

strawberry
Activity Score 36

Strawberry kisses ;*

sold's picture

bom trabalho, mas a 'esmerald' (e outros) entrou no site "nesse instante" só pra elogiar, hehehehe, não precisava, assim estraga a brincadeira.
campanha bonita, parabéns.
esse título aqui é o marrom, os outros dois são melhores, e o melhor é o do macaco.

sold
Activity Score 3379
Copywriter
krishhh's picture

A cracker of a line.
Good work Marcel!

krishhh
Activity Score 24
Copywriter at mantrasz
white_shadow's picture

nice copy....

white_shadow
Activity Score 108
electronic media student
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