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Agency Network: 
Published/Aired: 
March 2008
National Forum for the Defense and Protection of Animals:  Elephant

Description

Print advertisement created by Longplay, Brazil for National Forum for the Defense and Protection of Animals, within the category: Public Interest, NGO.

Caption

He has the memory of an elephant, but his remembrances are no good.
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah
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k-rocka's picture

Great art work. Terrible line, I'm assuming a bad translation. Should be "But his memories are anything but fond" or something like that.

k-rocka
Activity Score 426
Graphic Designer
pamps28's picture

I kind of like it. But why the split visual? Doesn't seem to add anything.

pamps28
Activity Score 16
Hearst Magazines
monicamexico's picture

It's okay . . .but yeah, the line needs a lot of work.

monicamexico
Activity Score 830
but_why's picture

Don't like the split visual either. Surely realness would have added to the impact.

but_why
Activity Score 280
Watford
iT-iS-i's picture

They couldn't afford that.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

coolburp's picture

nice campaign

coolburp
Activity Score 45
BFB's picture

Nice idea, line is terrible

BFB
Activity Score 936
Copywriter
federal highway's picture

decent illustration. that is it.

federal highway
Activity Score 18
ogilvyandmenon's picture

rememberances???

ogilvyandmenon
Activity Score 178
O&M India
copycop's picture

Globally, it could have been better, but it's poorly executed.

The illustrations are ugly. The split visuals doesn't make any sense. The lines use old clichés (man is an animal, bla bla bla).

copycop
Activity Score 106
AnimaInfrenem's picture

Check out the clown.

It's Dr. Robotnik!

AnimaInfrenem
Activity Score 8
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