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MaraHolly's picture

Oh. It's water overtaking the land...whew.

Explains the problem but in its cleveness, does it make you feel the urgency? Does it suggest what the hell we're supposed to do about it? "There's water rising? Not today when I was on my way to work."

I'm all for educating the nations about this problem but it's very easy to dismiss clever work that's lacking emotion.

MaraHolly
Activity Score 18
Copywriter at SpikeDDB
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