Escape, 4

Agency Network: 
December 2008
National Express:  Escape, 4


Print advertisement created by Dentsu, United Kingdom for National Express, within the category: Transport.

Advertising Agency: Dentsu London, UK
Creative Director: Andy Lockley
Art Director: Andy Preston
Copywriter: Joe Williams
Photographer: Flickr
Designer: Winston Archer
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LeeHarvey's picture

Funny campaign. Great photography (flickr!)

Activity Score 3043
Creative Director
evansgarcia's picture

so bad!

Activity Score 14
Web Designer
WillBuller's picture

Its like a joke that's funny the first time, and then gets annoying after you hear it...say...three more times. I like the concept, and I'm sure it could have been extended to different, equally humorous, executions.
Also, I could see this transferring to television pretty well.

Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |


never stop exploring.


krautland's picture

such an old joke. and please get a pro even when attempting to fake an amateur shot. this is just so cluttered and poorly composed.

Activity Score 3212
Art Director at erm... no calls please.
ragecg's picture

Um... does one have to be English to get this or?

There is no quickly obvious photographic alteration, so a difference in the images is out of the question before I move my eyes to the next product poster on the wall.

Such a shame really.

Poor execution:(

Activity Score 73
elnietodeNicho's picture

the first ones of these where way better... these are just the same ads in different shots.

Activity Score 361
Copywriter at euro rscg beker
corre's picture

I like funny. It made me chuckle, a little. But it's all due to the copy, I think the execution lacks something. Something about the photo.
(I'm glad the brussel sprouts are in it though)

Activity Score 196
capywriter's picture

suspiciously the exact same idea as these (who were published about a year ago)

In fact both concepts are done by the same copy and AD, but for a different client at a different agency... Sorry guys, the first campaign was way better. You should have sticked to that...

Activity Score 5513
Copywriter at Freelance
LeeHarvey's picture

Wow, real 'one-trick-ponies', these guys!

Activity Score 3043
Creative Director
Guest's picture

should be ashamed

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