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Agency Network: 
Published/Aired: 
January 2009
National Disaster Search Dog Foundation:  Rubble, 3
National Disaster Search Dog Foundation Print Ad -  Rubble, 3

Description

Caption

Sometimes human eyes aren't enough.
To donate please visit searchdogfoundation.org

Advertising Agency: Y&R New York, USA
Art Director: Jason Nitti
Copywriter: Neel Williams
Creative Directors: Guillermo Vega, Icaro Doria, Richard Butt
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Art Buyer: Helen O'Neill
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Jet Propulsion Lab's picture

Singing Rabbit.....J12

Man Mom.....F17

Never thought I'd witness the serious side of the "candy boys."

Lovely work!

Jet Propulsion Lab
Activity Score 10679
Copywriter
john ler's picture

Gold lion....... L 22

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Fabriano A4

Guest
sneakyhands's picture

Vitamin B6

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

Sorry, as always, almap has done it before!

http://adsoftheworld.com/media/print/volkswagen_golf_tracking

Guest
john ler's picture

Don't be sorry, there was no L 22 box on this ad...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

I like it !!!!!!

Guest
Guest's picture

coooooooool

Guest
Guest's picture

very, very nice work!!!

Guest
Guest's picture

NICE

Guest
Guest's picture

LOL.

Guest
Guest's picture

Nice; Same technique as the Volkswagen cannes lion winner ad

http://adsoftheworld.com/media/print/volkswagen_golf_tracking

Guest
Guest's picture

kind of similar but not too. this is still great, smart work.

Guest
Guest's picture

Nice idea, and no it hasn’t been done.
Yes, the VW ad and this one both use a grid. If that’s the measure of whether an idea has been done before, than the VW print is a rip-off of Stuffit Deluxe because it uses dozens of small pictures.

Guest
teenie's picture

I love it--this is wonderful.

I can't decide if I'd have liked to see a little "ah-ha!" moment when you track the coordinates. Now, you see nothing but rubble where the person is, and I was looking for a small sign of life. Just something to show me that, no matter where I looked, I would have missed the signs. But then again, the dog's nose can smell through the rubble... I can't decide if it would make the ad better for me or not.

teenie
Activity Score 1894
Copywriter
Guest's picture

the ads are good, teenie. don't lose any sleep over them.

Guest
Guest's picture

Come on!! Are you guys serious?????

Guest
Guest's picture

bad ad.
Good copy.

Guest
Guest's picture

Not for me.

Guest
adster's picture

DONE daana done DONE, how many time i hv to say man?
before doing the ad for upload or entry, pls open your eyes, ears, and ur back also.

adster
Activity Score 34
Creative Director
Guest's picture

Must be a huge Y&R client that one. Shame on you Scott and Ian, looks like scamming isn't beneath you afterall.

Guest
Guest's picture

Nice idea, and no it hasn’t been done.
Yes, the VW ad and this one both use a grid. If that’s the measure of whether an idea has been done before, than the VW print is a rip-off of Stuffit Deluxe because it uses dozens of small pictures.

Guest
Ivancette's picture

dude its has been done by VW its the same idea, not the grid, the tranking idea.

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Guest's picture

Tracking isn't an idea. It's a device borrowed from maps.

Both ads use this "device" to communicate different "ideas"...dude.

Guest
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