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Agency Network: 
Published/Aired: 
May 2019
National CMV Foundation: The CMVirus Pledge
National CMV Foundation: The CMVirus Pledge
National CMV Foundation Print Ad - The CMVirus Pledge
National CMV Foundation Print Ad - The CMVirus Pledge

Description

Awareness campaign aimed at getting CMVirus on the Recommended Uniform Screening Panel (RUSP). The RUSP is a list of disorders that the Secretary of the Department of Health and Human Services (HHS) recommends for states to screen as part of their state universal newborn screening (NBS) programs.

Print advertisement created by GSW, United States for National CMV Foundation, within the category: Public Interest, NGO.

Caption

today, screening for
the no.1 cause of birth defects
isn’t standard practice
let’s all pledge to change that

today, screening for
the no.1 cause of birth defects
isn’t standard practice
Anyone else think it should be?

Advertising Agency: GSW, New York, USA
Creative Director / EVP / ECD: Nicholas Capanear
SVP / CD: Adam Hessel
SVP / CD: Ted Mendelson
EVP / ECD: Michael Austin
Art Director / VP / ACD: Kein Ziemkiewicz
Copywriter / Group Copy Supervisor: Ron Larson
Director of Integrated Production: Jon Parkinson
Photographer: Alejandro Burset
CGI/Post Production: Gonzalo Arevalo Condemarin
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