Awareness campaign aimed at getting CMVirus on the Recommended Uniform Screening Panel (RUSP). The RUSP is a list of disorders that the Secretary of the Department of Health and Human Services (HHS) recommends for states to screen as part of their state universal newborn screening (NBS) programs.
Print advertisement created by GSW, United States for National CMV Foundation, within the category: Public Interest, NGO.
Creative Director / EVP / ECD: Nicholas Capanear
SVP / CD: Adam Hessel
SVP / CD: Ted Mendelson
EVP / ECD: Michael Austin
Art Director / VP / ACD: Kein Ziemkiewicz
Copywriter / Group Copy Supervisor: Ron Larson
Director of Integrated Production: Jon Parkinson
Photographer: Alejandro Burset
CGI/Post Production: Gonzalo Arevalo Condemarin