Behind the bruise - Tree

Campaign
Agency Network: 
Published/Aired: 
March 2016
National Association Of School Nurses: Behind the bruise - Tree

Description

Print advertisement created by Area 23, United States for National Association Of School Nurses, within the category: Public Interest, NGO.

Caption

Child abuse isn't always apparent. Sometimes it's a parent. 91% of child abuse cases involve a parent or caregiver. If you think a child is in danger, call for help now.

Advertising Agency: Area23, New York, USA
Creative Directors: Tim Hawkey, Elliot Langerman, David Adler
Art Director: Guillermo Aracena
Copywriter: Spencer Magloff
Illustrator / Photographer: Lamanoestudio.cl
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Highest Rated

Benjamin Viethen's picture

I don't get the visual. The pun, as punny as it is, makes sense though. At least.

Benjamin Viethen
Activity Score 267
Creative Director
Royale With Cheese's picture

That pun tho.

Royale With Cheese
Activity Score 33
Copywriter
damnson's picture

Horrific.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

ElBuffaloo's picture

I did na... nevermind.

ElBuffaloo
Activity Score 205
Copywriter
halaby87's picture

ohh

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

Sacrilegend's picture

Oh dear. I thought this was a student ad.

Sacrilegend
Activity Score 3394
Copywriter
Benjamin Viethen's picture

I don't get the visual. The pun, as punny as it is, makes sense though. At least.

Benjamin Viethen
Activity Score 267
Creative Director
kleenex's picture

Art is better than concept.

kleenex
Activity Score 58791
Web Designer/Developer
scamadsoftheworld's picture

It works.

scamadsoftheworld
Activity Score 35
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