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Donate eyes, magazine cut-out

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Published/Aired: 
December 2008
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13133
National Association for the Blind:  Donate eyes, magazine cut-out
National Association for the Blind Print Ad -  Donate eyes, magazine cut-out

Description

Print advertisement created by DDB, India for National Association for the Blind, within the category: Public Interest, NGO.

Advertising Agency: DDB Mudra, India
Creative Directors: Rajeev Raja, Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade
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Guest's picture

Nice idea!

Guest
Guest's picture

no comprendy

Guest
Guest's picture

done b4

Guest
Javier Ramírez's picture

Bastante bueno

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

dadada's picture

excellent!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Made in brazil about 10 years ago.

Guest
Muneer Bhatti's picture

dear sorry to say but creatives inspires with references, if this is made in brazil 10 years ago, i agree but may b this is stronger then brazil's ad, anywaz i like it.

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

Dev Kumar's picture

Brilliantly concieved and executed...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
bad astronaut's picture

can you really donate eyes?

bad astronaut
Activity Score 544
Guest's picture

Why showing girl's image twice in the top-right frame?

Guest
ivan's picture

Haha! Busted! :)

ivan
Creative Director at Ads of the World
KbxAds's picture

yep nothing says it's a scam like such a massive error in the layout. But hey this site isn't only about published/released work. Just look at the idea and anyway it doesn't say anywhere that it is published (oops just took a retake, they have mentioned it as published, in that case, it's either a big goof up on teh part of the production/art person, so ya u can call it scam, maybe) so it can't really be called a scam. Scam are those ideas that are ENTERED in shows despite not being real client work. THis site should be and IS, i suppose, more about seeing ideas, not jsut real work, but all ideas. It's good. A bit expensive though requiring three pages, but good.

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Guest's picture

Yeah.. i noticed that too. It's a scam then I guess.
Pity, I quite like the idea.

Guest
Guest's picture

that's the same thing I thought :S!...

Guest
rolling.stone's picture

I really could not understand the meaning / purpose of showing twice girl image in top right frame

whether it is scam or real perhaps cant say

but Idea is really good.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

BobAdaholic's picture

since its not a print or billboard.
the act of showing twice girl image is to show us, the audience the motion, by which the insight comes out

BobAdaholic
Activity Score 44
Copywriter
Guest's picture

Would have been even nicer the other way around.

Guest
funky_frogii's picture

i second that..

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Wordnerd's picture

totally agree on that. but as someone already spotted it's a scam anyway.

i don't think the whole thing works. if the eyes were really cut out the first ad wouldn't look so nice

Wordnerd
Activity Score 6692
Copywriter
just write's picture

good idea... well executed...

just write
Activity Score 651
Copywriter at Banyantree communications
madboy's picture

Good idea... very bad executed...
Why showing girl's image twice in the top-right frame?..

madboy
Activity Score 34
GSR's picture

Good Idea....but Fake Execution!

GSR
Activity Score 38
Art Director at Pratisaad Communications Pvt. Ltd.
CurryJ's picture

"BobAdaholic | Tue, 2009-08-18 10:50

since its not a print or billboard.
the act of showing twice girl image is to show us, the audience the motion, by which the insight comes out"

I totally agree with the above comment...would not be possible to show the transition without showing the girl's image twice.

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

that's corect. but look at the second "girl frame". under the girl, it's... surprise, the girl again. so, it's fake. I was wondering how much work would it take to fit the eyes from the two pictures really nice. but it looks like they chose to fake it instead of working it. the idea it's pretty nice though.

Guest
tridipnandi's picture

SCAM...SCAM...SCAM...

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

Good idea but SCAM.. well understood... :-)

Guest
tanvir hassan raju's picture

Just AWSOME...beautiful idea and execution....

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Guest's picture

It's an OK (not awesome) idea but bloody desperate scam effort! It's time to spread the news out, just like those scammers in Doha.

Guest
Guest's picture

very old idea

Guest
shahid.h's picture

so the little gurl donated her eyes to the old lady...so the gurl must have wriiten a will of donation, and she must have died before a donation could have happened....i mean its quite possible but kinda wierd as an idea, i guess, reverse could have been more encouraging and hopeful...

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
tanvir hassan raju's picture

bro...i think..actually u've unconsciously reversed the idea.....the idea is as simple as it look like....meanz..the old lady had donated her eyes after death...so that this little innocent girl is now enjoying the visual world:)

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Guest's picture

realy good idea

Guest
Muneer Bhatti's picture

good concept

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

sunilcreates's picture

wow! excellent!

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
Guest's picture

luv it...A-M-A-Z-I-N-G...

Guest
Dreambang's picture

it could be much more appealing if they use old lady first and little girl second.. but anyway ..
Good one..

Dreambang
Activity Score 239
Creative Director at India |

Dang

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